What does AHPRA-compliant marketing actually mean?

It means every piece of content, whether it's a website, a social post or a brochure, follows the advertising guidelines set out by the Australian Health Practitioner Regulation Agency. That includes avoiding testimonials that promise outcomes, not overstating results, and being careful with before-and-after imagery. Getting this wrong can mean fines or a formal complaint, so it's not optional for anyone marketing a medical practice in Australia.

Do you only work with doctors, or do you help hospitals too?

Both. Well Communications works with individual specialists and GPs, allied health providers, and hospital groups including those over multiple sites. The approach changes depending on the size of the organisation, but the compliance standard stays the same.

How much does medical marketing cost for a private practice?

It depends on what you need done and how much time it takes each month. Some clients want a full website and branding package to get started, others need ongoing social media and content support, while some need longer term strategic projects worked on. Book a free 15 minute call and you'll get a straight answer on cost for your specific situation, not a generic price list.

Can you help if a hospital service is underused, not just when a practice needs more patients?

Yes, and this is actually where Claire does her best work. Rather than just running a campaign to attract more of the same patients, she looks at who isn't being reached yet, whether that's a referral pathway, a GP network, or an entirely new patient audience, and builds a plan to reach them. This is how the first responder trauma program at Langmore Centre grew from an idea into a core service.

Do you work with practices outside Melbourne?

Yes. Well Communications supports clients across Australia and New Zealand.

What's the difference between hiring an agency and working with Well Communications?

Claire works as an outsourced marketing manager, not a traditional agency. That means one experienced person who knows healthcare, knows AHPRA rules inside out, and gets to know your practice properly, rather than a rotating account team learning your business from scratch.

Australian Health Days Calendar

The Australian Health Days and Events Calendar.

2026 Edition

The Australian Health Days and Events Calendar 2026 Edition is ready for download. Packed with key dates and events tailored to support your health promotion and content planning needs, this comprehensive guide ensures you're equipped for a successful year ahead.

Download Calendar

Bright Blue Well Communications Medical Cross icon

Anticipate, plan, and stay ahead in 2026 with our comprehensive guide featuring 620carefully selected health days and events - that’s 60 more than last year.

Teal Well Communications heart stamp icon

Green Well Communications Medical Cross icon

Why this Calendar?

From R U OK? Day to Movember, and from RACGP-recognised health weeks to hospital-specific observances, our planner takes the guesswork out of content and campaign scheduling. Simply download, plan ahead, and align your marketing with the dates that matter most to your patients, referrers, and community all year round.

Download Calendar

Get Ready for 2026!

Don't be caught unprepared.

Download our Calendar of Health Days and Events!

Stay ahead of the curve, plan effectively, and elevate your organisation's visibility.

It's completely free, takes seconds to download, and works whether you're a solo practice or a multi-site hospital group. No spam, just a handy resource sitting in your inbox when you need it

Enter your email below to receive your complimentary copy and kickstart a year of impactful health awareness.