Healthcare communications consultant. 15+ years specialising in private practice and hospital marketing.
Claire Hewitt is the communications consultant for surgeons, specialists, hospitals and health providers who don't have time to explain AHPRA to someone new.
Helping healthcare providers communicate clearly, grow strategically and build trusted brands.
Led by Claire Hewitt, one of Melbourne's most experienced healthcare marketing consultants, Well Communications helps those in the healthcare space to build trust, attract patients, and grow their practices, all while staying fully compliant with AHPRA guidelines.
What sets Claire apart is the strategic thinking she brings to every brief. When a hospital tells her they're under-utilised in a particular service, she doesn't just execute a campaign, she looks at the market, spots the gap, and builds a plan to reach the patients and referrers who don't yet know that service exists. It's this ability to see new opportunities in a mature market that has helped her clients grow market share, not just visibility.
Claire has worked in professional services marketing for decades, with over 15 years specialising in healthcare. During this time, she has worked with hundreds of doctors and hospitals across Melbourne and throughout Australia, helping them:
Identify untapped markets and referral opportunities
Streamline their marketing collateral
Build modern, AHPRA-compliant websites
Create brochures and patient-friendly resources
Grow sustainably through ethical, patient-centred marketing
Claire's deep knowledge of AHPRA regulations, combined with her strategic instinct for where a practice or hospital can grow next, makes her one of the most trusted names in medical marketing.
Created to meet the marketing and communication needs of organisations within the Australian healthcare sector.
Why Work With Well Communications?
➕ 15+ years in healthcare and medical marketing with proven results
➕ Trusted by doctors, specialists, and hospitals across Australia
➕ Expertise in AHPRA compliance and ethical marketing
➕ Led by Claire Hewitt, one of Melbourne’s most experienced healthcare marketing consultants
A Healthy Marketing Strategy
Strategy is a generic and overused word by marketers when what we really mean is, we’ll work out where you’re at and what we could do within your budget to improve your marketing.
We realise you’re busy and rarely have time to analyse a complex strategy. You want to hand over the projects and tasks and just get it all done.
Time for a Well run Campaign
Marketing is best when broken into campaigns. The number of campaigns depends on your business and your resources. We focus on the campaigns that make a difference for you.
Campaigns may run simultaneously, or you may prefer to run one at a time. We’ll review each campaign as required to finetune the next campaign you commence.
Let’s get digital
(socials included)
Websites, social media, email marketing, Google. These platforms are your new shop window. They should present you in the best possible way.
How are they all looking? They can take up quite a bit of time and often the tasks get too big. Digital marketing is not a job for your receptionist - they’re already busy enough!
Just getting started as a private practitioner?
Click over to check out the package that’s been designed for exactly what new practitioners need.
This package sets up all of your marketing tasks, branding, websites, biography, photography, in one very low price.
The 2026 Australian Health Days and Events Calender.
People we often work with
Suzanne is a hospital business development manager with a rare depth of knowledge in VMO recruitment and theatre optimisation. She's spent over twenty-five years inside hospital senior leadership teams, and understands the Victorian private healthcare industry from the inside out.
She's built her career on strong relationships with specialists, health executives, GPs and practice managers, and on knowing how to grow services within large healthcare providers in ways that actually stick. We work together on projects where that depth of hospital and business development knowledge makes the difference.
If you'd like to connect with Sue, email us or head to her LinkedIn.
Sue Hallifax
Hospital Business Development Manager
Melinda Rochford
Specialist Healthcare Graphic Designer
Melinda Rochford
Melinda has been supporting hospitals, specialists and health foundations with expert design skills for many years. Her experience spans decades in healthcare comms, and it shows in work that understands the sector as well as it looks good.
When it was time to add a preferred designer to the Well Communications team, Melinda was the first person Claire contacted. For design that elevates your branding, websites, reports, brochures, socials, and so much more, Melinda has you covered.
If you'd like to smash out some top-notch design for your healthcare services, email us.
Supporting clients across Australia and New Zealand.
Words from clients.
Let’s get started.
We’re ready, if you are.