What does AHPRA-compliant marketing actually mean?

It means every piece of content, whether it's a website, a social post or a brochure, follows the advertising guidelines set out by the Australian Health Practitioner Regulation Agency. That includes avoiding testimonials that promise outcomes, not overstating results, and being careful with before-and-after imagery. Getting this wrong can mean fines or a formal complaint, so it's not optional for anyone marketing a medical practice in Australia.

Do you only work with doctors, or do you help hospitals too?

Both. Well Communications works with individual specialists and GPs, allied health providers, and hospital groups including those over multiple sites. The approach changes depending on the size of the organisation, but the compliance standard stays the same.

How much does medical marketing cost for a private practice?

It depends on what you need done and how much time it takes each month. Some clients want a full website and branding package to get started, others need ongoing social media and content support, while some need longer term strategic projects worked on. Book a free 15 minute call and you'll get a straight answer on cost for your specific situation, not a generic price list.

Can you help if a hospital service is underused, not just when a practice needs more patients?

Yes, and this is actually where Claire does her best work. Rather than just running a campaign to attract more of the same patients, she looks at who isn't being reached yet, whether that's a referral pathway, a GP network, or an entirely new patient audience, and builds a plan to reach them. This is how the first responder trauma program at Langmore Centre grew from an idea into a core service.

Do you work with practices outside Melbourne?

Yes. Well Communications supports clients across Australia and New Zealand.

What's the difference between hiring an agency and working with Well Communications?

Claire works as an outsourced marketing manager, not a traditional agency. That means one experienced person who knows healthcare, knows AHPRA rules inside out, and gets to know your practice properly, rather than a rotating account team learning your business from scratch.

Amanda Quealy

Jun 2

Written By Claire Hewitt

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Claire Hewitt

Amanda Quealy

Dr Lionel Steinberg

Northcote Medical