What does AHPRA-compliant marketing actually mean?

It means every piece of content, whether it's a website, a social post or a brochure, follows the advertising guidelines set out by the Australian Health Practitioner Regulation Agency. That includes avoiding testimonials that promise outcomes, not overstating results, and being careful with before-and-after imagery. Getting this wrong can mean fines or a formal complaint, so it's not optional for anyone marketing a medical practice in Australia.

Do you only work with doctors, or do you help hospitals too?

Both. Well Communications works with individual specialists and GPs, allied health providers, and hospital groups including those over multiple sites. The approach changes depending on the size of the organisation, but the compliance standard stays the same.

How much does medical marketing cost for a private practice?

It depends on what you need done and how much time it takes each month. Some clients want a full website and branding package to get started, others need ongoing social media and content support, while some need longer term strategic projects worked on. Book a free 15 minute call and you'll get a straight answer on cost for your specific situation, not a generic price list.

Can you help if a hospital service is underused, not just when a practice needs more patients?

Yes, and this is actually where Claire does her best work. Rather than just running a campaign to attract more of the same patients, she looks at who isn't being reached yet, whether that's a referral pathway, a GP network, or an entirely new patient audience, and builds a plan to reach them. This is how the first responder trauma program at Langmore Centre grew from an idea into a core service.

Do you work with practices outside Melbourne?

Yes. Well Communications supports clients across Australia and New Zealand.

What's the difference between hiring an agency and working with Well Communications?

Claire works as an outsourced marketing manager, not a traditional agency. That means one experienced person who knows healthcare, knows AHPRA rules inside out, and gets to know your practice properly, rather than a rotating account team learning your business from scratch.

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I’m Claire Hewitt,
Founder & Director of
Well Healthcare Communications

When you book a Free 15 minute call, you’ll get to chat with me.

With over 20 years in professional services marketing, I have decades of experience. I now specialise in medical marketing, keeping on top of the regulations and requirements of your regulatory bodies.

Every day, I chat about marketing strategies, plans and tasks with doctors, hospitals, surgeons and allied health providers.

I understand the referral pathways, patient journey and the obstacles you have to achieve your marketing goals.

If you’ve got a burning marketing question, book a 15-minute free call to get started on the answer.

Book your Free 15 minute call with me

Need more time? Book yourself a marketing power hour

Send me an email to book a one-on-one session to discuss your project.

In a marketing power hour, you can borrow my brain and get industry-ready answers and ideas on how to promote your practice to the right patients.

I’ll answer your healthcare marketing questions.

Costs and times are provided upon request.

15 Minute Marketing Call

I’m Claire Hewitt, Founder & Director of Well Healthcare Communications

Need more time? Book yourself a marketing power hour

I’m Claire Hewitt,
Founder & Director of
Well Healthcare Communications