What does AHPRA-compliant marketing actually mean?

It means every piece of content, whether it's a website, a social post or a brochure, follows the advertising guidelines set out by the Australian Health Practitioner Regulation Agency. That includes avoiding testimonials that promise outcomes, not overstating results, and being careful with before-and-after imagery. Getting this wrong can mean fines or a formal complaint, so it's not optional for anyone marketing a medical practice in Australia.

Do you only work with doctors, or do you help hospitals too?

Both. Well Communications works with individual specialists and GPs, allied health providers, and hospital groups including those over multiple sites. The approach changes depending on the size of the organisation, but the compliance standard stays the same.

How much does medical marketing cost for a private practice?

It depends on what you need done and how much time it takes each month. Some clients want a full website and branding package to get started, others need ongoing social media and content support, while some need longer term strategic projects worked on. Book a free 15 minute call and you'll get a straight answer on cost for your specific situation, not a generic price list.

Can you help if a hospital service is underused, not just when a practice needs more patients?

Yes, and this is actually where Claire does her best work. Rather than just running a campaign to attract more of the same patients, she looks at who isn't being reached yet, whether that's a referral pathway, a GP network, or an entirely new patient audience, and builds a plan to reach them. This is how the first responder trauma program at Langmore Centre grew from an idea into a core service.

Do you work with practices outside Melbourne?

Yes. Well Communications supports clients across Australia and New Zealand.

What's the difference between hiring an agency and working with Well Communications?

Claire works as an outsourced marketing manager, not a traditional agency. That means one experienced person who knows healthcare, knows AHPRA rules inside out, and gets to know your practice properly, rather than a rotating account team learning your business from scratch.

Marketing Check Up

MARKETING IS NOW AN IMPORTANT PART OF ANY HEALTHCARE BUSINESS

Not sure where to begin with marketing your healthcare business?

Are you are feeling stuck with deciding on the next steps?
Do you have questions about a project you’re working on and just need to bounce some ideas around?
Perhaps you’re not sure what (if any) platforms you should be using?

I AM HERE TO HELP

A practitioner to help diagnose your marketing roadblocks. With over 10 years in healthcare marketing and even more across the professional services industry, in this hour of power I will share the tools to make marketing your healthcare business easier.

SHORTCUT YOUR WAY TO A SOLUTION

I know that as a health practitioner, you:

Have very limited time
Are not interested in briefing me, waiting for a multi-page proposal and a lengthy strategy
You want solutions to a problem.

In the marketing hour of power you can borrow my brain and get fast and safe answers without wasting your time. You get to ask whatever you want - without the costs of an in-house marketing team.

I understand that your time is in short supply and you need actionable steps you can take to start seeing results - without the fluff.

Let me help answer your healthcare marketing questions, and ensure they stay within the APHRA guidelines.

DIFFERENT WAYS HEALTHCARE PROVIDERS USE THIS SERVICE:

Discuss which social media platforms to use.
Learning how to start or relaunch their private practice.
For connections and introductions to my networks in health.
Assistance with how much time to allocate staff to manage/moderate and run social media channels.
Personal coaching for their own communications businesses, particularly sole traders.
Working through a press release.
Strategy discussions, idea generation.
And many more…

Ready to make it happen?

Email me with a time that suits you, and I’ll try to work with your availability.

You’ll receive an invoice with your confirmation that requires payment before your session.

$330 (includes GST)

Reminder: Please take notes and write down any details you need to remember. This Hour of Power does not include a report or marketing strategy from our discussion. Prior research or evaluation of your current marketing projects is not conducted.

Marketing Power Hour